Nifang Huo: Founding partner of “PAPI” video contents, and graduate of The Central Academy of Drama. Currently working on the executive management and operations MCN organization for short videos, including but not limited to integrated marketing looking at a vertical of culture, travel, humor, food, lifestyles, pets and make-ups. Such system leads authors on contract in the effective marketing, operation and commercial realization of contents, and successfully incubated most influential premier IP such as Bigger research institute, Cat Zhang Practices Speech(张猫要练嘴皮子) and KataAndSid.