Ruben Igielko-Herrlich

Ruben Igielko-Herrlich

Founding Partner of The Propaganda Company; The Propaganda Company 创始合伙人

Born in Havana, Igielko-Herrlich is now a citizen of Switzerland domiciled in Los Angeles. He is fluent in five languages, holds a Masters degree in Business Administration from Emory University and a Bachelor of Science degree in Business Administration from HEC University of Lausanne. He has a background in International Luxury Marketing with Tifdfany & Co., Bulgari and Chopard. Over the past 26 years, Ruben Igielko-Herrlich, founding partner of The Propaganda Company, has served as a vanguard for the entertainment marketing industry with his ventures Propaganda GEM and PREVA Media residing under the group’s umbrella. In May 2016, Propaganda GEM became a fully owned subsidiary of the Wanda Cinema Line, China’s largest cinema operator and a member of the Dalian Wanda Group – to spearhead the development of Wanda’s global entertainment media and marketing activities (Wanda Media).

出生在古巴哈瓦那的Ruben Igielko‐Herrlich是定居在美国洛杉矶的瑞士公民。他熟练掌握5门语言,并获得美国埃默里大学的工商管理硕士学位和瑞士洛桑高等商学院的工商管理本科学位。他曾任职于 Tiffany & Co (蒂凡尼), Bulgari(宝格丽)和 Chaopard (萧邦), 有着丰富的国际奢侈品市场营销经验。在过去的26年里,他作为 Propaganda 公司的联合创始人一直是娱乐营销先驱者,领导着公司旗下的 Propaganda GEM, Pentmark 和PREVA Media 子公司。在2016年5月,中国最大的电影院运营商万达电影院线正式并购了Propaganda GEM,公司自此成为大连万达集团的一部分。Propaganda GEM致力于更好地引领万达传媒在国际娱乐和营销等领域的发展。