WeChat has been enhancing the lives of hundreds millions of global users with its innovative features. The platform integrates instant messaging and social entertainment, bringing about a mobile digital lifestyle on an easy to use app. Users get to engage in real-time communications via free text and multimedia messages, make video calls or share photos on their “Moments”. Continuously evolving around users’ needs, WeChat also offers enterprises “Official Accounts” to create original consumer experiences through its open platform and extended services such as WeChat Pay for a truly mobile digital lifestyle. WeChat reached more than 889 million monthly active user accounts as of the fourth quarter of 2016. WeChat has evolved into a connector and open platform across industries, connecting users with one another, with smart devices and with business services.