孙宝红教授目前为长江商学院市场营销教授、杰出院长讲席教授、美洲市场副院长。此前,她曾任卡内基梅隆大学泰伯商学院卡内基-博世营销学讲席教授。主要研究领域是:消费者理性和策略性选择(消费产品包装、金融与医疗健康服务、最新的电子商务及社交媒体平台. 她是《市场营销科学》和《市场营销学刊》等专业学术期刊编委会成员,并在包括芝加哥大学、沃顿商学院、康奈尔大学、加州大学伯克利分校等美国多所知名大学发表过演讲。此外,她还分别是美国市场营销学会和美国经济学委员会成员,担任世界经济论坛未来行为科学理事会理事。孙宝红博士拥有丰富的公司咨询经验,服务过的公司包括PNC银行,Bell South,青岛啤酒和IBM公司等。2016年春,她出版了关于大数据和商业智能的MBA教科书《以消费者为中心的营销策略—数据营销》(麻省理工学院)。

 

Professor Sun Baohong is the Dean’s Distinguished Chair Professor of Marketing and the Associate Dean for CKGSB Americas. She also directs CKGSB’s Customer Information Management Center. Prior to joining CKGSB in 2011, Professor Sun was Carnegie Bosch Professor of Marketing at the Tepper School of Business of Carnegie Mellon University. Professor Sun received her PhD from the University of Southern California in 1997 and BA from Renmin University of China.

Her research focuses on rational and strategic consumer choices and dynamic structural models; dynamic and interactive marketing mix and customer information management; and, most recently, on modeling dynamic and inter-dependent consumer decisions on e-commerce and social media platforms.
Professor Sun is the recipient of numerous awards for research and teaching, including the 2008 Finalist for John D.C. Little Best Paper Award at INFORMS, the 2006 MBA George Leland Bach Teaching Award, and the 2005 CART Research Frontier Award for Innovative Research at Carnegie Mellon University.

She also serves on the editorial boards of Journal of Marketing Research, Marketing Science, and Journal of Marketing. Her extensive consulting experience includes work with major corporations including Bosch, Boy Scouts of America, Highmark Insurance, John Deer and IBM. An active contributor to media discussions on current business issues, Professor Sun’s research has been cited in The Economist, The New York Times, The Wall Street Journal, Time Magazine and Bloomberg, among others.