叶国富,名创优品全球联合创始人兼首席执行官,连续创业者,2015中国零售业“领航、跨界、创新“风云人物,2016年度创业家、最具国际视野企业家,2018胡润百富最受尊敬青年企业家,同时也是中国新零售领域的代表人物。

他一手打造了实体零售寒冬期线下引流的奇迹,也率先吹起实体反击电商的号角,重振实体零售的大旗。除去在行业内的精彩履历,叶国富还担任中国连锁经营协会理事长、广东省第十二届人大代表等职。凭借着对行业的突出贡献和社会影响力,叶国富多次斩获各类大奖,例如中国青年商业领袖TOP50、青年五四奖章等荣誉和称号。

2013年叶国富与日本青年设计师三宅顺也先生在东京共同创办名创优品。名创优品奉行“简约、自然、富质感”的生活哲学和“回归自然,还原产品本质”的品牌主张。五年时间内,名创优品在全球迅速扩张,已与包括美国、加拿大、俄罗斯、新加坡、阿联酋、韩国、马来西亚及中国香港、澳门等80多个国家和地区达成战略合作,以平均每月开店80-100家的速度在全球布局3500多家门店,2018年营收突破25亿美元。

 

Ye Guofu is a global co-founder and CEO of MINISO. He is also a representative of the 12th Guangdong Province Citizens’ Congress, one of the top business representatives and entrepreneurs in China. He achieved a huge success as the practitioner of bricks-and-mortar retail. With his outstanding contribution and social impact, Ye Guofu has received numerous honors, including China’s TOP50 Young Business Leaders, and is a role model for a new generation of entrepreneurs. He currently ranks 12th on the Hurun list in the category of “post-80s self-made billionaires”.

As the co-founder and CEO of MINISO, Ye Guofu accumulated immense mastery in trendy fashion during the period of Chinese economic transformation and seized the opportunity to improve the social quality consumption patterns, bringing a brand new business model in China, which almost monopolized China’s offline flow of customers. In 2013, Ye assembled a team of Japanese designers to be the shareholders and established MINISO afterwards. Sticking to the life philosophy of “simplicity, nature and good quality” and the brand proposition of “returning to the nature”, MINISO focuses on life supplies with aesthetic beauty. With the core values of excellent product design, high cost performance and comfortable shopping experience, MINISO gains popularity among consumers, which sets the personalized consumption trend in the household market.

MINISO entered the Chinese market in September, 2013, and began to develop in the Chinese market comprehensively. It actively explores the international market and has opened over 3500 stores in five years, with business turnover reaching USD 2.5 billion in 2018. At present, MINISO has reached strategic cooperation agreements with more than 80 countries and regions including the United States, Canada, Russia, Singapore, the United Arab Emirates, Korea, Malaysia, Hong Kong (China) and Macau (China), with an average monthly growth rate of 80 – 100 stores.