Ye Guofu is a global co-founder and CEO of MINISO. He is also a representative of the 12th Guangdong Province Citizens’ Congress, one of the top business representatives and entrepreneurs in China. He achieved a huge success as the practitioner of bricks-and-mortar retail. With his outstanding contribution and social impact, Ye Guofu has received numerous honors, including China’s TOP50 Young Business Leaders, and is a role model for a new generation of entrepreneurs. He currently ranks 12th on the Hurun list in the category of “post-80s self-made billionaires”.
As the co-founder and CEO of MINISO, Ye Guofu accumulated immense mastery in trendy fashion during the period of Chinese economic transformation and seized the opportunity to improve the social quality consumption patterns, bringing a brand new business model in China, which almost monopolized China’s offline flow of customers. In 2013, Ye assembled a team of Japanese designers to be the shareholders and established MINISO afterwards. Sticking to the life philosophy of “simplicity, nature and good quality” and the brand proposition of “returning to the nature”, MINISO focuses on life supplies with aesthetic beauty. With the core values of excellent product design, high cost performance and comfortable shopping experience, MINISO gains popularity among consumers, which sets the personalized consumption trend in the household market.
MINISO entered the Chinese market in September, 2013, and began to develop in the Chinese market comprehensively. It actively explores the international market and has opened over 3500 stores in five years, with business turnover reaching USD 2.5 billion in 2018. At present, MINISO has reached strategic cooperation agreements with more than 80 countries and regions including the United States, Canada, Russia, Singapore, the United Arab Emirates, Korea, Malaysia, Hong Kong (China) and Macau (China), with an average monthly growth rate of 80 – 100 stores.