Yu Zheng, the most commercially valuable pan-entertainment industry leader in China, the founder of Huanyu Film&Television Culture Co., Ltd. Meanwhile, he is a celebrated scriptwriters, producers, and art directors. Born in Ninghai of Zhejiang province in 1978. He was admitted in Shanghai Theater Academy in June 1997. He was tutored by famous Hong Kong director Raymond Lee from August 1998. And he joined Raymond studio as a screenwriter in November 1999. In 2003, Yu Zheng launched his own studio “Yuzheng Studio” in Shanghai. From then he has been an independent screenwriter. In June 2005, he relocated “Yuzheng Studio” to Beijing. Yu Zheng began to produce TV dramas as a producer and screenwriter in July 2008.
In the cruel teleplay competition, he created a new model called ancient idol drama, leading the direction of the ancient costume teleplay market. It’s no doubt that Yu Zheng the most popular screenwriter on the Internet. The representative works of him like Palace series , Beauty series, Swordsman, The Legend of Lu Zhen always occupied the top of audience rating.
He is also the star-maker with the strongest star-making ability, numerous actors who participated in his work also gain plenty of popularity. As a producer, he subverted the traditional mode of teleplay, and created a new mode of film and television production that is closely related to the network. Because the talent and sense of humour, he always makes new hot spots on the social media.
Yu Zheng and his studio going to combines film, games, books, comics and peripheral products to break the single marketing model of TV series and promote the new integration and development of the entertainment industry chain.