于正,欢娱影视创始人,中国内地知名影视制片人和编剧。1997年6月,考入上海戏剧学院。1998年8月,师从香港著名导演李惠民。1999年11月,进入李惠民工作室,担任编剧。2003年“于正工作室”在上海挂牌,成为独立编剧。2005年6月,“于正工作室” 移师北京。2008年7月,开始以编剧、制片人的双重身份制作电视剧。2012年成立欢娱影视,总部位于中国北京。

现中国最具商业价值的泛娱乐产业领军人,集编剧、制片人、艺术总监等多重身份于一体。在激烈竞争的电视剧行业,首创官廷偶像剧的全新模式,引领古装电视剧市场发展方向。创作、制片出品的电视剧《官》系列三部曲、《美人》系列三部曲、《笑傲江湖》、《陆贞传奇》等一直居于收视和网络点播的榜首。

于正也是造星能力最强的行业缔造者,参演其作品的众多演员都在持续延烧的话题热度中人气一路飙升。作为制作人,他颠覆了传统电视剧的格局和模式,开创了新派的与网络紧密关联的影视剧制作模式,多才多艺、心直口快的于正总能创造网络新的热点、掀起新的波澜、成为全民注目的中心。

于正和他的工作室还将影视、游戏、图书,漫画以及周边产品相结合,打破电视剧单一的营销模式,推动娱乐产业链的全新融合与发展。未来,于正的理想是通过自己的强大整合能力,将泛娱乐全产业链打通,创造一个人人都能参与的开放新时空。

 

Yu Zheng, the most commercially valuable pan-entertainment industry leader in China, the founder of Huanyu Film&Television Culture Co., Ltd. Meanwhile, he is a celebrated scriptwriters, producers, and art directors. Born in Ninghai of Zhejiang province in 1978. He was admitted in Shanghai Theater Academy in June 1997. He was tutored by famous Hong Kong director Raymond Lee from August 1998. And he joined Raymond studio as a screenwriter in November 1999. In 2003, Yu Zheng launched his own studio “Yuzheng Studio” in Shanghai. From then he has been an independent screenwriter. In June 2005, he relocated “Yuzheng Studio” to Beijing. Yu Zheng began to produce TV dramas as a producer and screenwriter in July 2008.

In the cruel teleplay competition, he created a new model called ancient idol drama, leading the direction of the ancient costume teleplay market. It’s no doubt that Yu Zheng the most popular screenwriter on the Internet. The representative works of him like Palace series , Beauty series, Swordsman, The Legend of Lu Zhen always occupied the top of audience rating.

He is also the star-maker with the strongest star-making ability, numerous actors who participated in his work also gain plenty of popularity. As a producer, he subverted the traditional mode of teleplay, and created a new mode of film and television production that is closely related to the network. Because the talent and sense of humour, he always makes new hot spots on the social media.

Yu Zheng and his studio going to combines film, games, books, comics and peripheral products to break the single marketing model of TV series and promote the new integration and development of the entertainment industry chain.